Since 1916, our business philosophy has been to be the very best at serving the wants and needs of our customers. Wegmans understands that you care how information about you is used and shared, and we appreciate your trust that we will use the information wisely and legitimately. You have our word that the information gathered through this site will only be used on behalf of giving you, our valued customer, our very best.
The information you provide helps us understand your preferences, so we can personalize and continually improve your shopping experience.
We collect the following information, which you provide to us:
In addition, when you visit our website, we will use “cookies” to receive and store information whenever you interact with us through your computer or mobile device. This information, which may include the pages you visit on our site, your web address, the type of browser, device or hardware you are using, search terms, advertising identifier, mobile network information, and IP-based geographic location, helps us recognize you and customize your website experience. You can set your browser to reject and/or remove cookies at any time.
We may use third-party tracking tools provided by third-party service providers to help us collect and analyze information about your use of our site. This information may include how often you visit our site, the pages you visit, and the other websites you use prior to visiting our site. We use this information to improve our site and your customer experience while on our site. Most third-party analytics tools collect only the IP address assigned to you on the date you visit our website, rather than your name or other identifying information. Although third-party analytics tools store a cookie on your machine to identify you as a unique user the next time you visit our site, the cookie typically cannot be used by anyone but that third party. Some of these third-party service providers may collect information from our website for retargeting and interest-based advertising. Some third-party service providers may also build a profile of users’ online browsing activities. For more information about these forms of targeted advertising and to understand your right to opt-out from these practices, please visit: http://www.aboutads.info/choices/. All third-party tools are hosted by the third parties providing them to Wegmans. These tools include the following:
Google. We may use Google Analytics to collect information regarding visitor behavior and demographics on our website, and to develop website content. This analytics data collected by Google is not tied to any personally identifiable data. For more information about Google Analytics, visit: http://www.google.com/policies/privacy/partners/. You can opt out of Google’s collection and processing of data generated by your use of our website by going to: http://tools.google.com/dlpage/gaoptout.
If you make use of a Wegmans mobile application, we may use certain third-party tools for analytics in relation to mobile application usage as well.
Due to a lack of standardization regarding Do Not Track signals, we are not able to receive or honor to “Do Not Track” signals received from browsers. Instead, you can use the range of other tools listed above to control information collection and use.
If you have a Wegmans Shoppers Club account, the information you provided on your application is merged with your wegmans.com profile (if you choose to register for our online services). Whether we interact with you online or at our stores, we feel it’s important to have one account for you, to facilitate customer service.
We may use the information we collect in a variety of ways, including:
Wegmans does not sell your personal information to anyone.
Wegmans.com gives you access to your record for updating information and for viewing it. All of the information you’ve shared with us is available to you only, through My Account. Please review your profile on a regular basis and up-date it so we can serve you better.
You have certain choices about how we communicate with you and what information we collect from you. To update your preferences, ask us to remove your information from our mailing list or submit a request for access to your information, please contact us as specified in the “Contact Us” section below.
Our mobile applications may allow you to create a shopping list, search or add products to a favorites list, check price or product availability, ‘clip’ digital coupons and engage in a variety of other activities and services.
Also, our mobile applications collect information about the location of your device. You must first provide permission through your device before our mobile applications obtain such location information from technologies like GPS, Wi-Fi, or cell tower proximity (or a combination of these technologies). We, and our service providers, may use and store this information, in combination with other location-based information such as IP address and billing, to provide enhanced location based services, such as store specific services, search results, and other content. You can stop all collection of information by our mobile applications easily by uninstalling the mobile applications. Also, you may opt-out from further allowing us to have access to your location data by adjusting the permissions in your mobile device.
Our website is not designed nor intended to collect personal information from children under the age of thirteen. If we become aware that we have received personal information on this web site from a visitor under the age of thirteen, we will delete the information from our records.
Our website may provide links to other sites for your convenience and information. These websites are operated by companies not affiliated with us, and have their own privacy policies. We are not responsible for the content of those websites, your use of them, or their privacy practices.
Wegmans Food Markets
1500 Brooks Avenue
P.O. Box 30844
Rochester, NY 14603-0844
Attention: Chief Privacy Officer